Private owner referral lane

Help owners get a private buyer-interest read before they go public.

Serava works with trusted advisors who already hear succession, retirement, and sale-timing questions from business owners. One warm introduction is enough to test whether an owner should book a private conversation.

Advisor co-branded lead magnet

Owner Buyer-Interest Check for clients of your advisory firm

CPAs, fractional CFOs, bookkeepers, and advisors can send this free private check when a client asks whether buyers would care about their company. The owner gets a useful first read, the advisor keeps trust, and Serava receives tracked seller intake.

Weekly operating target: recruit 20-50 high-fit referral partners and ask for one owner-safe share or warm introduction.

Accountants, CPAs, and bookkeepers

Owners often raise succession, retirement, tax, and valuation questions with the person who already knows the books.

Fractional CFOs and finance advisors

You see revenue quality, customer concentration, reporting gaps, and owner dependence before the market does.

Lawyers, brokers, bankers, and wealth advisors

You may know when an owner needs a private first read before choosing an advisor, buyer conversation, or preparation path.

How it works

A small, consent-first loop.

The goal is not a mass blast. The best referrals come from advisors who know enough context to introduce one owner at the right moment.

1

Warm intro first

Introduce Serava and the owner by email, or ask the owner to submit the private seller check directly.

2

Private owner check

The owner shares contact details, company profile, timing, and transferability signals before entering follow-up.

3

Manual next step

Serava reviews fit, keeps seller submissions separate from buyer mandate forms, and routes only after a real owner conversation.