Buyer types

Family office

A private investment vehicle for one or several wealthy families, which can acquire businesses with no fixed holding period.

Family offices invest a family's own capital rather than a fund raised from outside investors. That single difference drives most of what distinguishes them as acquirers: because there is no fund life and no obligation to return capital on a schedule, they can hold a business indefinitely, and many explicitly prefer to.

For a seller whose priority is that the company stays intact — the name, the team, the location, the way it operates — this can be the most aligned buyer type available. They also tend to use less leverage than a PE firm, which lowers the financial pressure on the business after closing.

They vary enormously, and that is the practical caution. Some have full investment teams and act like institutional buyers; others are small and make decisions informally, which can mean slower processes, less predictable diligence, and less transaction experience. Understanding which kind you are dealing with — and who actually makes the decision — matters more than the label.

Where sellers get caught

  • Assuming a family office is automatically patient capital without asking about their actual intent for this business.
  • Not identifying the real decision-maker in a smaller office.
  • Expecting institutional process speed from a small team.

Common questions

Do family offices pay competitive prices?

They can, particularly where the business fits a long-term thesis. With less leverage in the structure some are more price-disciplined than a sponsor competing for the same asset.

How do I find family-office buyers?

They are usually not publicly marketed as acquirers, which is why they tend to be reached through intermediaries, relationships, or a private mandate-led process rather than a listing.

Related terms

Guides that use this term

Where family office comes up in a real sale, and what it changes.

Last reviewed 2026-08-25. General information for business owners, not legal, tax, or financial advice — terms, thresholds, and tax treatment vary by jurisdiction and by deal.

Thinking about an exit?

Serava introduces owners to buyers with a stated mandate — privately, with no broker and no public listing.