Most owners sell a business once. The vocabulary arrives all at once with it — usually in a letter of intent, usually with a deadline attached. These are the terms that decide what you actually receive, written the way they behave in a real transaction rather than the way a textbook defines them.
Every entry covers what the term means, why it matters to the seller specifically, and the mistakes that show up repeatedly. Nothing here is legal, tax, or financial advice — the numbers and rules vary by jurisdiction, by lender, and by deal, and your own advisers are the ones who can apply them to your situation.
EBITDA
Operating profit before financing, tax, and non-cash charges, used as the earnings base most buyers of lower-middle-market companies price against.
SDE
EBITDA plus one owner's compensation and discretionary benefits, used to price businesses a buyer intends to run personally.
EBITDA multiple
The factor applied to adjusted earnings to produce enterprise value, set mainly by size, industry, growth, and how dependent the business is on its owner.
Seller financing
Part of the purchase price paid over time by the buyer to the seller under a promissory note, rather than in cash at closing.
Earnout
Part of the purchase price paid only if the business hits agreed performance targets after closing.
Add-backs
Expenses added back to reported earnings because they are personal, one-time, or would not exist under a new owner.
Due diligence
The buyer's post-LOI investigation of the business, covering financial, legal, commercial, tax, and operational matters.
Letter of intent
A mostly non-binding document setting out the proposed price, structure, and process, whose binding provisions typically cover exclusivity and confidentiality.
How a buyer turns your P&L into a number, and which number they are actually using.
How the price gets paid: cash at close, and every mechanism that is not cash at close.
The sequence from first conversation to close, and the paperwork at each step.
The parts of an agreement that decide who pays when something turns out to be wrong.
Who buys small and lower-middle-market companies, and what each type optimises for.
Serava introduces owners to buyers with a stated mandate — privately, with no broker and no public listing. Knowing what the terms mean before the letter of intent arrives is most of the leverage.