Back to blog
Seller GuidanceAugust 25, 2026 12 min readBy Sadra Khorvash, Founder of Serava

How to Sell a Dermatology Practice

Selling a dermatology practice: medical versus cosmetic revenue, Mohs and pathology, payer mix, provider mix, corporate practice structure, and what dermatology buyers actually pay.

Key takeaways

  • Dermatology practices commonly sell for around 5 to 9 times adjusted EBITDA, with larger multi-provider groups, Mohs surgery capability, and in-house pathology reaching higher. Earnings are calculated after replacing the selling physician with a market-rate salary, which is the adjustment that surprises owners most and moves the headline number most.
See which buyers are circling your business, free, private

Dermatology has been one of the most heavily consolidated specialties of the last decade, and the buyer market is deep and well capitalised. That means real competition for good practices, and it also means diligence conducted by teams who have bought dozens of practices and know the specialty economics precisely. The starting point for any owner is understanding how a buyer will restate your income statement, because the number they apply a multiple to is rarely the number on your tax return.

How your earnings get restated

A buyer replaces your current compensation with the market cost of the physician who will do your clinical work after you leave, commonly expressed as a percentage of the collections you personally generate. Whatever is left after that replacement cost, and after normalising rent to market if you own the building, is the EBITDA the multiple is applied to. A solo dermatologist producing strong collections but taking all of it as compensation may find the adjusted EBITDA is modest, which is why practices with associate providers generating margin above their own compensation are valued so much more highly. Understanding this arithmetic before you set an expectation is the single most useful thing an owner can do.

Medical, surgical, and cosmetic are valued differently

Medical dermatology is the base: recurring, insurance-funded, high-volume, and predictable. Surgical and Mohs work carries strong margin and is valued well, though it depends on the surgeon performing it and on referral flow. In-house pathology adds margin and is valued when it is compliant and properly staffed, but buyers examine the arrangement carefully because pathology billing and referral arrangements sit inside a specific regulatory framework. Cosmetic revenue is cash pay and higher margin per procedure, but it is discretionary, competitive, and more sensitive to economic conditions and to the individual injector, so buyers may apply a lower multiple to it. Present the split clearly rather than a single revenue line, because a buyer will build it anyway and would rather see you did it accurately.

Provider mix and the associate question

The most valuable practices have physicians, physician assistants, and nurse practitioners producing well above their compensation cost, under agreements that survive the transaction. Buyers examine each providers production, compensation structure, contract term, non-compete and non-solicitation terms and their enforceability in your jurisdiction, and how long they have been with the practice. A practice where associates are on expiring contracts, or where a productive associate could leave and open across the street, is worth materially less than one where the team is locked in. If you have associates without current agreements, addressing that a year before a sale is worth more than most operational improvements.

Get every productive associate onto a current agreement with enforceable restrictive covenants before you go to market. Buyers pay for the providers who stay, and an associate who can walk is an earnings line the buyer will discount or exclude.

Get your free buyer-fit check

Payer contracts, coding, and audit exposure

Dermatology has particular coding scrutiny around biopsy and destruction procedures, Mohs stage billing, pathology, and modifier usage. Buyers commission chart audits, and findings translate directly into price adjustments, escrow, or indemnity. Payer contracted rates are reviewed against what the buyer achieves elsewhere, since a larger group may reprice your volume upward, which is upside they will usually keep rather than pay for. Expect scrutiny of any history of payer audits or overpayment recovery, your compliance programme, documentation supporting billed levels, and the relationship between any in-house ancillary service and the referrals feeding it.

Deal structure in physician practice transactions

Consolidator transactions in this specialty follow a recognisable pattern. Where corporate practice of medicine restrictions apply, the clinical entity remains physician owned and the buyer acquires the non-clinical assets through a management services organisation with a long-term management services agreement. The selling physician typically signs a multi-year employment agreement at a compensation rate lower than their historical draw, since part of the value has been paid up front, and often takes rollover equity in the platform alongside cash. An earnout tied to retained collections is common. Because the post-closing compensation rate directly affects what your ongoing income will be, the employment terms are as economically important as the purchase price, and should be negotiated together rather than sequentially.

Records, technology, and the practical transfer

Buyers review your electronic health record and practice management systems, whether data can be migrated, contract terms and remaining commitments, and the quality of the clinical and billing data itself. Patient record custody and notification obligations on a change of ownership need planning, since patients generally must be informed and their records handled according to specific rules. Equipment matters too: lasers and aesthetic devices have service contracts, remaining useful life, and sometimes lease obligations, and deferred replacement is priced by the buyer at their own cost estimate. Facility leases require assignment consent, and if you own the building the rent you charge post-closing will be normalised to market in the buyers model regardless of what you put in the lease.

Who buys dermatology practices

Private-equity-backed dermatology platforms are the most active buyers and generally pay the highest multiples, particularly for multi-provider practices with Mohs and pathology. Regional dermatology groups buy for geography and referral network. Health systems buy to secure specialty access. Physician-to-physician sales still occur for smaller practices and are usually simpler but priced lower, often with seller financing. Owners can start privately with a buyer-fit check, or read how businesses like yours get valued.

Preparation that raises the price

Serava introduces dermatology practice owners to buyers with a stated mandate, privately and without a public listing. Start with a confidential buyer-fit check.

Get your free buyer-fit check
Buyer Radar

Selling a business like this?

See the institutional buyers whose own mandate fits it — check size, thesis, and who just raised a fund. Free to search.

Find your buyers free

Frequently asked questions

What is a dermatology practice worth?

Most sell for around 5 to 9 times adjusted EBITDA, with larger multi-provider groups, Mohs surgery capability, and compliant in-house pathology at the upper end. The critical detail is that adjusted EBITDA is calculated after replacing the selling physician with a market-rate salary for the clinical work they perform, so a solo practice with strong collections but no associate margin often has a far smaller EBITDA than its owner expects.

Is cosmetic revenue worth as much as medical revenue?

Usually less per dollar, despite the higher margin per procedure. Cosmetic work is discretionary, competitive, sensitive to economic conditions, and often tied to a specific injector who could leave. Medical dermatology is recurring, insurance-funded, and predictable, which is what multiples reward. Buyers typically model the two separately and may apply a lower multiple to the cosmetic line rather than blending them.

Why does the buyer deduct a salary for me from the earnings?

Because after the sale someone must do your clinical work, and that person will be paid market rates, commonly a percentage of the collections they generate. The buyer is purchasing the profit that remains after that cost, not your total income. This is why practices with associate providers producing margin above their own compensation are valued so much more highly than solo practices with identical collections.

How do private-equity dermatology deals normally work?

Where corporate practice of medicine rules apply, the clinical entity stays physician owned and the buyer acquires the non-clinical assets through a management services organisation with a long-term management services agreement. The selling physician signs a multi-year employment agreement at a lower compensation rate than their historical draw, frequently takes rollover equity in the platform, and may have an earnout tied to retained collections. Negotiate price and employment terms together.

Deal terms, explained

Plain-English definitions of the terms that decide what a seller actually receives:

All 44terms in the M&A glossary

The Buyer-Fit Check

One private step tells you (1) whether an active buyer matches your business, (2) how you'd be positioned, and (3), only if you want it, a warm introduction. No public listing, no broker, no obligation.

Most owners sell once, and either hand a broker 8–10% or take the first unsolicited offer. Knowing who is already buying, before you list, is your leverage.

Get my free Buyer-Fit Check

Free & confidential · ~2 minutes · you pay nothing unless you choose to move forward.

Free deal map · no sign-in

See your acquisition targets in 10 seconds

Describe your acquisition thesis in plain English and instantly see how many owner-led businesses match across 6M companies, free, then get your deal map.

Find your targets free