From target map to owner meetings.
Serava is priced around the workflow buyers actually value: market mapping, contact unlocks, shortlist management, and managed outreach when a thesis is ready to pursue.
Payment never blocks the first target-map request. Every buyer starts with the free preview form.
Free Preview
Validate a market and show us your buyer intent before you unlock a deeper target-map export.
- 1 target map per month
- Limited company rows
- Fit score, market density, and basic company context
- No full contact-signal view, CSV export, or bulk unlocks
- Upgrade path when the thesis is worth pursuing
Pro
For buyers who want a low-cost workflow after the free preview proves a target map is worth pursuing.
- 10 target maps per month
- Coverage-based target-map unlocks quoted before checkout
- CSV export for shortlisted targets
- Saved pipeline, statuses, notes, and refreshes
- Monthly data refresh from registry and vertical sources
Managed Origination
For serious buyers who want Serava to enrich the shortlist and support owner outreach.
- Everything in Pro
- Deep enrichment on the highest-fit targets
- Contact-signal waterfall and review workflow
- Custom outreach angles by industry and market
- Meeting support for qualified acquisition conversations
- Custom pricing until repeat buyer demand is proven
Free captures intent
The free plan should prove the map has value while pushing serious buyers toward contact unlocks.
Pro tests willingness to pay
The $49 early-buyer tier appears after intent is captured, keeping the public funnel lead-first while target-map usage, unlocks, and repeat workflows prove real demand.
Managed sells outcomes
The $995+ tier is not more rows; it is qualified acquisition conversations and execution support.
14-day soft monetization experiment
Keep every lead form free. Charge only after the preview creates value.
The paid CTA is post-preview only: buyers see the target map, coverage metrics, workflow tools, and export value before Stripe appears. If form submissions drop, remove friction immediately.
TrackPreview views, upgrade CTA clicks, checkout starts, purchases, booked target-review calls, and form submissions.
KeepIf forms stay flat and 1-3% of previews start checkout or book a review, keep iterating.
KillIf submissions fall, remove the paid surface from the funnel until the workflow feels obviously valuable.
ImproveIf nobody clicks paid CTAs, improve enrichment, shortlists, notes, exports, and outreach openers before raising price.
Coverage-based target-map unlocks
Only charge when the target map has enough usable coverage.
Pricing is based on row count plus phone, website, LinkedIn/contact-page, reviews, revenue confidence, and source confidence. Thin packs go to review first instead of checkout.
Coverage review first
Review first
80 rows · score 3
Coverage is too thin for a paid self-serve target-map unlock.
Early Buyer Target Map
$19
200 rows · score 32
Useful for a narrow first pass, but coverage is still lean.
Early Buyer Target Map Plus
$39
550 rows · score 55
Enough coverage for a practical buyer shortlist and CSV export.
Early Buyer Target Map Pro
$69
1,000 rows · score 75
Useful contact-signal and source coverage for a serious outreach pass.
No-refund guard: paid unlocks are final sale; if a map materially misses its quoted row count or coverage snapshot, we may refresh, replace unusable rows, or issue product credit instead of a cash refund.
Accuracy guard: public-source and automated enrichment fields are acquisition-intelligence signals, not guaranteed current facts, valuations, legal advice, or broker representations.
Budget guard: Google Places is optional and budget-gated; default packs rely on existing coverage plus lower-cost public-source and website-crawl enrichment.
Retention guard: a paid unlock should push buyers into a 21-day Pro trial, then $49/mo for saved shortlists, notes/statuses, monthly refreshes, new-target alerts, export history, and 1 included unlock/month.
Large-map guard: mandates above 1,000 matches use staged expansion instead of one giant self-serve CSV. The first 1,000 ranked rows can unlock normally; the rest should be quoted around dedupe, priority enrichment, and refresh cadence.
Pricing questions
Is Serava just another contact database?
No. Contact data is one layer. The product starts with a buyer mandate, ranks the market into a target map, shows coverage quality, and helps move qualified companies into a pipeline.
Why gate phone, website, and CSV export?
Those fields are costly, uneven by source, and easy to misuse. Keeping them paid protects the workflow, controls enrichment spend, and keeps the free tier honest.
Who should use Managed Origination?
Search funds, independent sponsors, PE firms, and strategic buyers with a real thesis, capital path, and willingness to take owner calls when Serava finds interest.
Is the success fee automatic?
No. Managed Origination starts with a call, qualification, and a separate agreement. The public self-serve product should automate access; success-fee work should be high-intent and contract-backed.
Start with a target map
Drop your work email and we will point the free preview at the market you care about. No payment required to submit.