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Seller GuidanceJune 19, 2026 8 min readBy Sadra Khorvash, Founder of Serava

How to Sell an Ophthalmology Practice

What private-equity and strategic buyers look for in an ophthalmology practice, how practices are valued, and how to sell confidentially without a public listing.

A buyer is actively looking to acquire an ophthalmology practice in Kentucky. Check your fit privately →

Ophthalmology is one of the most actively consolidated specialties in healthcare, private-equity-backed eye-care platforms and larger strategic groups are acquiring practices for their surgical volume, ancillary revenue, and referral networks. But a practice is also one of the harder medical businesses to transfer well, because so much of its value can sit with the owner-surgeon: the cases they personally do and the referral relationships they personally hold. Owners who sell well understand that distinction before they ever take a call.

Key takeaways

  • Buyers are active: PE-backed eye-care platforms and larger groups are consolidating practices now.
  • Value lives in transferability: surgical volume, ASC access, and a provider/referral base that survives the owner stepping back.
  • Biggest risk: a single owner-surgeon doing all the surgery and holding every referral relationship.
  • Sell privately: a confidential buyer-fit check tells you if a real buyer matches, no public listing, no broker blast.
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What buyers actually check

Acquirers underwrite an ophthalmology practice on whether the surgical revenue, the payer relationships, and the providers transfer without the founder.

How ophthalmology practices are valued

Practices are valued on normalized earnings, after a market-rate adjustment for physician compensation, and the multiple is mostly a judgment about transferability. A practice with multiple providers, ASC economics, a diversified payer base, and a referral network that is institutional rather than personal sits at the higher end. A single-surgeon practice whose volume and referrals are the owner’s personal relationships sits lower, because the buyer is underwriting whether that revenue survives the transition.

Who is buying

How to sell without a public listing

A public process can unsettle your staff, your referring optometrists, and your patients before anything is certain. Most serious acquirers in this space source off-market anyway, watching for practices of the right surgical volume, subspecialty mix, and ASC profile. A private, confidential buyer-fit check lets you learn whether real buyers match your practice without exposing it to the market, your referral sources, or your team.

What makes a practice harder to sell

What to have ready

Three clean years of financials keyed to surgical, medical, and optical revenue; your payer mix; provider-level productivity and compensation; your referral sources and how they are managed; and a clear picture of any ASC arrangements. Having this ready signals a well-run practice and removes the friction that slows or kills deals.

Serava runs a private, confidential buyer-fit check for ophthalmology owners, see whether active buyers match your practice, without a public listing or a broker blast. Start at serava.ai/sell.

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Deal terms, explained

Plain-English definitions of the terms that decide what a seller actually receives:

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The Buyer-Fit Check

One private step tells you (1) whether an active buyer matches your business, (2) how you'd be positioned, and (3), only if you want it, a warm introduction. No public listing, no broker, no obligation.

Most owners sell once, and either hand a broker 8–10% or take the first unsolicited offer. Knowing who is already buying, before you list, is your leverage.

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